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It’s 2021, and the digital revolution is in full swing. Video content has taken charge and the shift in new media begs the questions, ‘is print design dead?’.

Despite many questioning this, print design is one of the many tools your marketing should be utilising. It is still one of the most trusted methods of advertising with tangible productsaseW such as business cards, flyers and more building confidence with your target audience.

High Response Rates

The negative effect of the digital revolution is modern consumers are fed up with digital ads constantly invading their space online and getting in the way, resulting in these ads often being ignored. However, when given something tactile such as print, attention is immediately captured with the consumer in a position where they will likely commit to your desired outcome.

For example, when using direct marketing, you are more likely to yield a higher response rate as print media stays with the consumer longer, while digital ads disappear if no action has been taken. 

Builds trust and boosts credibility

Digital ads are at the forefront of digital marketing, however these types of ads often can be perceived as spam. On the flip side, printed collateral such as flyers, posters and more build brand confidence in your target audience.

Using print design as part of your holistic marketing strategy also makes your brand stand out, giving you a unique edge, appearing as doing something different in the digital age. For example, stickers are a great way of increasing brand awareness and building trust in a fun way.

Attracts high-intent customers

Digital ads are easily ignored and consumers are able to scroll past your ad onto other content in an instance. However when digesting printed collateral consumers require greater focus, without any digital disruptions to distract them. This ecourages your audience to gain a deeper understanding of who you are and what you’re offering. This in turn increases the likelihood of them remembering you and being more likely to take action through either the print media or an online search.

Combats digital fatigue

With many having worked from home over the past year, the current pandemic has increased our time online with Zoom calls for both work and to see family, many are facing digital fatigue. Print design helps us remove ourselves from the digital world allowing us to take a break while still feeding our curiosity and desire for more.

Find out how Otters Design can help your business stand out, gain customers and build brand confidence using print design…